Mcdonalds
Dynamic Videos via Saatchi & Saatchi
To recreate After Effects animated videos using HTML/CSS/JS so the image and text content could be dynamically set by variables, through a web browser interface.
This was an interesting project for the talented development team at Saatchi & Saatchi. I converted AE videos into HTML5 equivalents that could be plugged into a custom editing tools that allows the end client to dynamically create video content, via a webapp.
The main challenge was, converting effects such as colour gradients to conditionally format content based on input. The hand movement, using HTML5 only. The confetti. I can't disclose too much about how the product worked however I can say it was a challeneging and fun project to work on.
