To create a set of 10 animated banners for use online, particularly utilising the client's BRAD membership. While the majority of advertisers using BRAD use static banners, they wanted their ads to stand out and felt animation was the way to go. Monthly insights revealed click through rates 80% higher than static banners.
Banners were scamped out on paper, translating ad copy into initial drafts. High fidelity pre-visualisation were then created with Photoshop and Illustrator then animated in Flash and After Effects. The banners were displayed, 1 style per listing and each one was also complimented by a MPU featured on the same page. The click-through rate on these campaign was 250% higher than static campaigns.