Toy Story 4

HTML5 Ads via Empire Design


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The Brief:

To design and build HTML5 banner campaign ads for Toy Story 4's home entertainment release. The ads needed to compliment existing Toy Story key art and be adapted for multiple retailers, including Amazon, Sainsburys and Argos. 24 Ads were made in total with 100% DoubleClick QA pass rate.

What I Produced:

I hand-coded the masters and adaptations, using Greensock for the animation and included best practice setups (polite loading and play when ad visible) - then made sure they were all DoubleClick Studio complaint, ready to be trafficked on time.