Marks and Spencer

Christmas Rich Media Ads

Client:

Spitfire logo

The Brief:

To work remotely and deliver 8 Rich Media campaigns based on artwork and motion comps supplied by an agency (Spitfire), for International M&S Christmas advertising. These ads featured custom interactions such as playback sliders and carousels, which needed additional logic to handle varying user input. They are trickier to build than it looks.

What I Produced:

I hand-coded the masters and adaptations, using Greensock for the animation and included best practice setups (polite loading and play when ad visible) - then made sure they were all DoubleClick Studio complaint, ready to be trafficked on time.