To provide a 1-week staff holiday cover and build a series of Fitflop B2C emails - based on a modular template system. On occassion, new modules needed to be coded and tested. Design files were supplied as PDFs or PSD files. Fitflop CRM message reach millions of consumers on a weekly/daily basis.
I worked on 6 campaigns, ensuring the newsletters followed provided design assets as much as technically possible. Working with the CRM team, newsletters needed to be turned around sometimes within hours based on live data.