To create a logo for a small confectionery business specializing in cupcakes amongst other sweet treats. The design needed to be distinctive yet use clear imagery to show that the business is about the creation of food. The design also needed to work on circular stickers that could be used to brand and seal baked goods packaging.
The logo ideas were sketched in pencil then developed in Illustrator using client feedback throughout the process. The final design comprises a harmonious use of symbol and typography that also allows elements of the design to be used in isolation.