Pictogram Illustrations

asos warning label


asos logo

The Brief:

The online fashion retailer needed a suffocation pictogram designed for health and safety packaging. The pictogram needed to convey the potential danger posed to infants which plastic packaging can present if not disposed of properly.

What I Produced:

The initial ideas were sketched and developed for review by the client. Thereafter high quality vector graphics were created in Illustrator, ready for print. This packaging has been used to wrap millions of clothing products, shipped by