To create a suite of HTML5 banners, compatible with DoubleClick Studio as part of a ‘healthy rewards’ campaign, highlighting that Vitality policy holders benefit from weekly cinema tickets.
Design and code a banner suite consisting of 9 banner sizes. Using a supplied stock image – I reworked the photo into separated layers using Photoshop, ready to be independently animated (i.e two spinning reels and flickering lights). The banners were hand-coded in HTML5 and use the GSAP library to control the animation. The campaign performed very well, was extended beyond it’s original in-charge dates and rolled out with additional publishers.