To create PSD pre-visualisations for a range of Ikea email campaigns including: the wireless accessories launch, Ikea mattresses and the summer garden furniture offers. Source files assets needed to be supplied - ready for developers to re-create in HTML.
Working with a copywriter and adhering the established look and feel guidelines for Ikea, I created a series of wireframes that were reviewed and approved by the Ikea marketing team. Thereafter, high fidelity mockups were created with production assets and images. Once all copy and designs were approved - each job was packaged up and delivered to the development team.